Affirm partners with RONA to expand installment payment services

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Affirm Holdings Inc., known for its installment payment platform, has entered into a partnership with RONA Inc., a prominent Canadian home improvement retail chain. This collaboration is set to enhance the shopping experience for RONA’s customers by offering flexible payment options, particularly appealing in the current economic climate characterised by inflation and high prices for costly household goods.

RONA, which has been operating since 1939, boasts a network of 425 stores across Canada and is currently focusing on expanding its online sales capabilities. Through this partnership, Affirm will enable RONA customers to select an interest-free installment payment option at checkout, allowing them to spread the cost of expensive items like furniture or home finishes over a period of up to 12 months.

Technical analysis of Affirm Holdings Inc. (NASDAQ: AFRM)

Exploring potential investment opportunities based on the stock's current technical setup:

  • Timeframe: Daily (D1)
  • Current trend: The stock is experiencing a bounce from the support line of an uptrend, indicating positive momentum.
  • Resistance level: 34.15 USD
  • Support level: 37.60 USD
  • Potential downtrend target: If the stock enters a downtrend, a possible target could be at 16.00 USD.
  • Short-term target: Should the uptrend continue and the stock breaks through the resistance at 34.15 USD, a short-term target could be set at 40.00 USD.
  • Medium-term target: With sustained upward movement, the stock price might aim for 51.50 USD.


Investors should monitor Affirm's performance closely, especially in light of this new partnership with RONA, which could significantly influence Affirm’s market presence in North America and potentially boost its stock value due to expanded customer reach and increased sales opportunities in the e-commerce space.


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