In last few days and weeks we are seeing market rewarding companies with good results and gap down or sell in companies coming up results not matching expected results and punishing if negative results or with lower guidance. Not sure what is the guidance but Q4 results are lower as per data in leading news channels. More over in chart as well price is ready for next fall and ITC has not supported the Nifty in last several days. I think its sell in ITC or else book profits in case of a rally due to Nifty spokes and any positive opinion on future guidance. Sell.