Link was established at the previous BTC cycle peak in 2017. It then went on to rise 100X and peaked roughly at the BTC halving in August 2020. This is when the BTC bull market began and LINK/BTC price in this chart shows it has dipped since then. My advise to bitcoin investors such as myself is to hold LINK in a BTC bear market and accumulate BTC till the BTC dip and then switch back to BTC thereby hedging against BTC bull market.