Shopify (SHOP:NYSE) receives support from Goldman Sachs

10 июл.

July 2024: Shopify's shares took a heavy hit in May after a moderate Q1 earnings report which might have beaten investor consensi, EPS by $0.04 & revenue by $20 mio, yet this was not enough to prevent a large selloff. The share price is currently recovering and is now trading 4,5% higher than it did 12 months ago. This is partly thanks to the analyst from Goldman Sachs, who kept the share rating at "buy" signalling that Goldman Sachs believes Shopify can further accelerate its growth. In general Shopify's rating remains a moderate buy, with analysts giving it a price target of $76.42, a 15.5% upside.

Shopify has been able to increase its market share in e-commerce software platforms and technologies over the last 18 months, now sitting at around 10%, so its large investments in marketing are therefore paying off and bringing in lucrative orders. Shopify is also investing in artificial intelligence (AI) which gives the company a competitive advantage given the large data pool it has access to, and already uses the technology having launched the Shopify Magic suite last year.

The technicals are painting a somewhat mitigated picture, with the RSI sitting in neutral territory around 54 in the daily chart. The stock's price sits above the 50 day MA, and wasn't able to break through the 100 day MA which is flattening out around the 69 mark, which had proved to be a relevant support zone before the drop.
The on balance volume is telling us a similar story, namely that buying and selling pressures have balanced out in the last months and that traders are probably lacking a bit of conviction at the moment. We will most likely have to wait for the Q2 earnings report at the end of the month before seeing a significant move again.