Key facts: Under Armour (UA) is trading at $5.04 per share, with a projected revenue drop of 2.7% in the next year, indicating reduced demand and ineffective management strategies.
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- Under Armour (UA) is trading at $5.04 per share, with a projected revenue drop of 2.7% in the next year, indicating reduced demand and ineffective management strategies.1
- Under Armour is implementing a strategic transformation led by returning CEO Kevin Plank, which includes the introduction of NEOLAST fiber in performance tees and a shift towards premium pricing.2