TechTarget Announces Definitive Agreement to Acquire BrightTALK, a Leading Virtual Events Platform in the Enterprise IT Market
TechTarget, Inc. (Nasdaq: TTGT),the global leader in B2B technology purchase intent data today announced a definitive agreement to acquire BrightTALK, a leading marketing platform for webinars and virtual events in the enterprise IT market. BrightTALK’s offerings allow marketers to create original webinar and video content and engage 8 million professionals who have registered for the platform. Its solution combines access to decision-makers with a technology platform for creating online events. The acquisition will significantly expand TechTarget’s proprietary first-party purchase intent data and its opt-in audience.
1% CAPITAL
TechTarget, Inc. (Nasdaq: TTGT),the global leader in B2B technology purchase intent data today announced a definitive agreement to acquire BrightTALK, a leading marketing platform for webinars and virtual events in the enterprise IT market. BrightTALK’s offerings allow marketers to create original webinar and video content and engage 8 million professionals who have registered for the platform. Its solution combines access to decision-makers with a technology platform for creating online events. The acquisition will significantly expand TechTarget’s proprietary first-party purchase intent data and its opt-in audience.
1% CAPITAL