This company is fundamentally solid. The large 50% discount is appears to be a part of the profit taking cycle. Even further backing this theory, there was a large share buyback that began late 2018 and into 2019 I believe this reiterates my thoughts that profit taking will occur in the future ONLY WHEN price reaches previous levels or higher.
Disclosure* this is only my speculation. Not financial advise. Please seek professional advisors if you are interested in secure investments.